Last updated: 8 August 2026
Idem Est Research & Advisory (“Idem Est”, “we”, “us” or “our”) respects the privacy of our clients, website visitors, research participants and business contacts.
This Privacy Policy explains how we may collect, use, store and disclose personal information in connection with our website, research products and advisory services.
1. Information we collect
We may collect personal information that you provide directly to us, including:
- your name, organisation, job title and contact details;
- information submitted through website forms or by email;
- information provided when requesting samples, reports, briefings or advisory services;
- account, billing and transaction information associated with purchases;
- correspondence and other information relating to our business relationship; and
- information voluntarily provided in connection with research, surveys or industry discussions.
Our website may also automatically collect limited technical information such as IP address, browser type, device information, referring website, pages visited and general website usage information through cookies, analytics or similar technologies.
We generally do not seek to collect sensitive personal information.
2. How we use information
We may use personal information to:
- provide research products, datasets and advisory services;
- process orders, payments and enquiries;
- provide requested samples, information or briefings;
- communicate with clients, prospective clients and industry contacts;
- conduct market and industry research;
- improve our website, products and services;
- maintain business and transaction records;
- protect our website, systems and intellectual property;
- meet legal, regulatory, accounting or contractual requirements; and
- send relevant information about Idem Est products or services where permitted by law.
You may opt out of marketing communications at any time by using an unsubscribe option provided or by contacting us.
3. Research information
Idem Est conducts research relating primarily to organisations, markets, infrastructure assets, technologies and commercial activity.
Our research may draw on publicly available information, information provided by industry participants, proprietary research and licensed third-party sources.
Where information about identifiable individuals is included in our research activities, we seek to limit its collection and use to information reasonably relevant to legitimate research or business purposes.
Idem Est is not a consumer data broker and does not sell personal information for targeted advertising purposes.
4. Disclosure to third parties
We do not disclose personal information except where reasonably necessary for our business activities or where required by law.
Information may be provided to service providers that assist us with functions such as:
- website hosting and administration;
- email and communications;
- analytics;
- payment processing;
- accounting;
- cloud storage and software services; and
- professional or technical services.
These providers may process information on our behalf and may operate in Australia or other countries.
We may also disclose information where required by law, regulation, court order or where reasonably necessary to protect our legal rights.
5. Payments
Payments made through the Idem Est website may be processed by third-party payment providers.
Payment card information is handled by the relevant payment provider in accordance with its own terms and privacy practices. Idem Est does not intentionally retain complete payment card details.
6. Cookies and website analytics
Our website may use cookies and similar technologies that are necessary for website functionality, ecommerce, security and analytics.
These technologies may help us understand how visitors use the website and improve its performance.
You can control or disable cookies through your browser settings, although doing so may affect some website functionality.
Where consent for particular cookies or technologies is required by applicable law, we will use them subject to the relevant consent requirements.
7. International users
Idem Est is based in Sydney, Australia and provides research and advisory services internationally.
Information may therefore be processed or stored in Australia or in other countries where our service providers operate.
Where particular privacy laws apply to our handling of your personal information, we will handle that information in accordance with the requirements applicable to us.
8. Legal basis for processing
Where privacy law requires us to identify a legal basis for processing personal information, we may rely, as applicable, on:
- performance of a contract or steps requested before entering into a contract;
- our legitimate business interests;
- your consent; or
- compliance with a legal obligation.
9. Data retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, for legitimate business purposes, or to satisfy legal, accounting, contractual or regulatory requirements.
Information that is no longer reasonably required may be deleted, anonymised or securely archived, subject to applicable legal requirements.
10. Security
We take reasonable administrative and technical measures to protect personal information from unauthorised access, misuse, loss or disclosure.
However, no internet transmission, electronic system or method of storage can be guaranteed to be completely secure.
11. Your rights
Depending on where you are located and the privacy laws that apply, you may have rights in relation to your personal information, including rights to:
- request access to information we hold about you;
- request correction of inaccurate information;
- request deletion of information in certain circumstances;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent; or
- make a complaint about our handling of your information.
Not all rights apply in every jurisdiction or circumstance.
To make a request, please contact us using the details below. We may need to verify your identity before processing a request.
12. Third-party websites
Our website may contain links to third-party websites or services.
Idem Est is not responsible for the privacy, security or content practices of third-party websites, and their own privacy policies will apply.
13. Changes to this policy
We may update this Privacy Policy periodically to reflect changes to our business, website, technology or applicable legal requirements.
The current version will be published on this website with the date of the latest update.
14. Contact
Questions or requests relating to privacy can be directed to:
Idem Est Research & Advisory
Sydney, NSW 2063
Australia
Email: landry@idemest.com
Telephone: +61 414 164 100
Nothing in this Privacy Policy limits any rights that cannot lawfully be excluded under applicable privacy legislation.