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Geospatial Telecom Intelligence Model
Unlock Data-Driven Insights with Our Geospatial Telecom Intelligence Model
Empowering Telecom and Digital Infrastructure Decision-Makers with Real-Time, Geo-Targeted Insights Across Australia
Our Geospatial Telecom Intelligence Model delivers precision data to help businesses, telecom operators, and government agencies navigate the complexities of Australia’s digital landscape. Whether you’re planning network expansions, optimising customer acquisition, or mapping out competitive positioning, our model provides a 360° view of the telecom environment, driving informed decisions and robust growth strategies.
The Geospatial Telecom Intelligence Model – Overview
The Geospatial Telecom Intelligence Model – Overview
Our model provides a deep dive into Australia’s telecom landscape, leveraging advanced geospatial analytics across over 15 million premises with live National Broadband Network (NBN) data. It incorporates essential elements like ABS demographics, NBN take-up rates, and alternative infrastructure mappings, offering unmatched insight for strategic planning and data-driven decision-making.
Guiding your business through the project
Key Data Insights Include:
• NBN Take-Up Rates: Pinpoint take-up rates at the premise level, sortable by postcode or suburb, for precise customer acquisition targeting.
• Fibre Upgrade Tracking: Monitor fibre upgrade status and timing for enhanced campaign and upgrade planning.
• Market Share and Fair Market Sizing: Assess fair NBN market share by technology and location to better inform acquisition campaigns.
• ABS Demographic Layers: Premises are ABS geo-tagged with relevant demographic attributes to align marketing with customer needs.
• Infrastructure Mapping: Overlay mobile and fixed speeds, alternative infrastructure like fixed wireless, greenfield operators, and more.
• Market Forecasting: Access tools to forecast market growth and size, critical for strategic budgeting and resource allocation.
Benefits of the Geospatial Telecom Intelligence Model
Benefits of the Geospatial Telecom Intelligence Model
Our model supports data-driven decision-making, offering high-impact applications across telecom operations, marketing, and strategic planning:
• Targeted Customer Acquisition: Optimise campaigns with geo-specific targeting and market segmentation.
• NBN Alternatives and Expansion: Evaluate and plan for NBN alternatives, including fixed wireless and mobile broadband growth.
• Competitive Analysis: Identify gaps and opportunities, benchmark market shares, and evaluate competing infrastructure.
• Churn Reduction: Use geospatial data to analyse churn rates and develop targeted retention strategies.
• Capex Optimisation: Prioritise Capex with data-backed insights, supporting efficient network growth and infrastructure upgrades.
Suggested Use Cases for Media and Telecom Operators
Our model delivers actionable insights that empower telecom operators, media agencies, and advertisers alike to drive impactful campaigns:
1. Customer Acquisition: Map targeted customer segments for acquisition campaigns, driven by demographic and geographic overlays.
2. Alternative NBN Strategies: Identify premises suitable for NBN bypass strategies like mobile broadband or fixed wireless.
3. Retention and Churn Analysis: Pinpoint high-churn areas and understand root causes, tailoring strategies for retention.
4. Competitive Benchmarking: Map competitor network coverage and assess areas with high-growth potential.
5. Socioeconomic and Behavioural Targeting: Integrate socioeconomic data with geospatial analysis for personalised, data-driven marketing efforts.Our Geospatial Telecom Intelligence Model delivers precision data to help businesses, telecom operators, and government agencies navigate the complexities of Australia’s digital landscape. Whether you’re planning network expansions, optimising customer acquisition, or mapping out competitive positioning, our model provides a 360° view of the telecom environment, driving informed decisions and robust growth strategies.
Geospatial Data Model Scope
Our model provides over 300 million telecom data points and covers:
• 15 Million Geo-Coded Premises: Including ABS demographic data layers and NBN fiber upgrade timelines.
• In-Depth Mobile Coverage Analysis: Overlay fixed and mobile speeds, mobile spectrum capacity, and coverage benchmarks.
• NBN Take-Up and Upgrade Timelines: Real-time mapping of NBN connections, FTTP upgrade status, and regional demographics.
Pricing and Licensing
Our data model is available with flexible licensing options and tailored consulting support:
• Monthly Data Model Licensing: Flexible pricing with one-off, monthly fees available.
• Optional Weekly Rental Listings: Available for targeted customer insights.
• Consulting Services: 1-month setup fee includes five consulting days to scope use cases and integrate the model into your internal systems
Contact Us for a Demo
Ready to explore how our Geospatial Telecom Intelligence Model can transform your strategic planning and decision-making? Contact us today for a demo or consultation.
Landry Fevre
Managing Director, Idem Est Research & Advisory
📞 +61 414 164 100
Idem Est Research & Advisory
Your Partner in Telecom Intelligence and Strategic Growth